In 2025, TikTok updated its advertising policy regarding gambling, with significant changes for the Ukrainian market. Although the general ban is reaffirmed, a notable exception emerges regarding lotteries. But what actually changes for influencers and brands? The Slotornado Casino review will help players decide whether or not to play at this casino.
Total Ban on Gambling in Ukraine
TikTok maintains a very strict approach in Ukraine:
- Prohibited promotion: It is forbidden to promote online casinos, sports betting, games of skill with cash prizes, fantasy sports, and social games with real rewards.
- No promotional content: No content promoting strategies, platform reviews, or game-related bonuses can be published by influencers or sponsored pages.
The Only Exception: National Lotteries
The only gaming sector that is still allowed is state-operated lotteries. However, even here, there are clear rules:
- Promotion is permitted only for authorized institutions.
- Official approval from TikTok is mandatory.
- Content must be targeted exclusively at an adult audience.
Increased Responsibility for Content
TikTok requires strict control over content that is even indirectly related to gambling:
- The obligation to label any promotional content using transparency tags.
- The necessity to inform the user about the risks of gaming and the minimum age for participation.
- Careful attention to the language used, images, and the potential presence of minors in the content.
Why TikTok Updated Its Policy
The policy update reflects a global trend toward strengthening user protection, particularly in countries that already have strict gambling laws, such as Ukraine.
In this way, TikTok aligns itself with the principles of social responsibility to ensure a safe digital environment that is also suitable for a younger audience.
What Changes for Influencers
Content creators must be extremely cautious:
- It is no longer possible to promote games with cash prizes, even when using indirect language.
- It is required to clearly label any authorized content related to lotteries.
- Sanctions or account suspension may apply in case of violations.
Opportunities and Risks for Brands
- A closed channel: For companies in the gambling sector, TikTok is practically a closed channel in Ukraine.
- The sole exception: Collaborations with official national lottery institutions are allowed, and only after prior approval.
- High stakes: The risks of mistakes are high, and penalties can jeopardize a brand’s visibility and online reputation.
Conclusion
The new TikTok rules confirm a very restrictive stance on gambling in Ukraine. Only state lotteries have space for promotion, and even then, within tight boundaries. For influencers and companies, knowing the updated policy is essential to avoid violations and ensure safe and responsible content.
